It’s been over a year since mobile platforms overtook PCs in the Internet usage. In 2014, mobile users spent 86% of the time on their devices using dedicated apps. And only 14% accessing the web via mobile browser. Therefore, it is no longer a question whether your business needs a user-friendly consumer app.
Those are the stats. But what are the other crucial reasons that make investing the time and money into a mobile app for your business worthwhile?
Let’s take a look.
Provide addded value
Give (extra value) and you shall receive (new customers).
Remember when in 2009 Starbucks introduced its app? With a single wave of your phone you pay for your latte and collect loyalty points. Those are easily trackable and the app even notifies you when a new reward becomes available. Apart from upgrading the payment and ordering process, incorporating the loyalty program indeed turned out to be the ace up the company’s sleeve. And it continues to provide a significant boost. The number of the reward program members grew by 23% in Q1 2015, compared to the same quarter previous year. Which means 23% growth of regular customers.
Numerous businesses have since followed suit. An app is an effective way to provide your customers with…click here to access the full article