The role of the modern-day sales manager or executive is wrought with pressure from all levels of an organisation. Everyone is looking to you to motivate your team and come up with a sound sales strategy that sets profit-based sales targets and ultimately does more with less.
As the sales manager, it is your responsibility to ensure that you establish an environment that empowers your sales people to close more deals because the success of the organisation rests on the shoulders of yourself and your team. So how do you empower your sales people to be more successful? Deploying new technology is the best place to start. In this two-part post, we look at six ways to help your sales people be more effective.
Invest in a sales friendly CRM solution
If you choose to do only one thing on this list, you should invest in an intuitive sales friendly CRM system. A good CRM system can help your sales team remain focused but a great system, like Dynamics 365 for customer service (previously known as Microsoft CRM), can help your sales team keep up with continuously rising customer expectations. With features that include omni-channel engagement, self-service, unified experience, knowledge base and digital intelligence, you can empower your sales team for consistent and efficient customer care, which ultimately closes deals.
Dynamics 365 for Customer Service is Microsoft’s latest customer service app and replaces what was traditionally known as Dynamics CRM. The objective is to unify how customers and prospects experience your business through intelligent customer service.
Bring in mobile communication and collaboration tools
Once again technology takes centre stage in empowering your sales employees. We live in an increasingly digital world and the sales environment is more fast paced than ever which is why your sales team needs mobile communications and collaboration tools. Your sales team needs to have full access to all the tools they require in the field. A mobile CRM solution gives your team real time access to data and the ability to update prospective customer information immediately allowing you to effectively track data through the sales funnel.
Reduce labour intensive admin tasks
Your sales team should not waste precious selling time on tedious administrative tasks. All the technology you employ should empower your sales people and allow them to reach their targets quite comfortably and not bog them down. Minimising data entry tasks, going mobile and rerouting non-sales issues to the right departments are strategies that will assist your sales people in becoming more productive.
Don’t miss part two of our post where we look at three more ways to help your sales people be more effective.