Buying a CRM solution is overall a totally different process than buying software from any IT company. Because CRM integrates to all aspects of your business, and companies must understand not only the products and suppliers available to them, but also the way their own businesses work.
The next step is to understand the ways that CRM is implemented, and the budget intended for implementation. Only after this should you start examining various CRM products and software suppliers.
Features are important, but do not only focus on features; instead, make sure there is good customer support, and experience in this market sector.
The CRM decision making process can be summarized in a set of 10 steps that will help you make a decision of potential solutions to a few suppliers who would best suit your business. From there, you can request demos and details to ensure that the software solution you choose is the best one for your business.
We’ll also help you understand the common mistakes of CRM selection so you can spot them and avoid them before they cause problems.
Not one CEO or business owner wakes up in the morning, and then realizes that their business needs a CRM solution. That realization comes from hard-earned facts:
- My sales staff are slipping up with sales,
- Our technical department can handle service problems,
- marketing woes, misjudging campaign influence etc.
Buying a CRM application does not have to be difficult. Although It is a crowded marketplace—more than 800 companies worldwide provide CRM solutions. Picking the one, means you need the right functionality/features, of course, but it also needs to fit your budget and is easy to implement and do not require sophisticated users.
Some factors that can help you determine the right CRM solution for your business:
- Your company size. (How many users)
- Sales process, is there any specialized needs for sales.
- Marketing requirements.
- Service and support teams.
Next to consider is what technology path you would like to follow:
- Degree of integration, how much influence on your IT department.
- Ease of integration, not only CRM, but with your other systems
- Method of delivery should it be Software as a Service or On-premise software.
Getting this right the first time is important!
- Business Requirements—can it solve the problems I need it to solve?
- Technology Requirements—can it integrate with my existing systems?
- Cost Requirements—does it fit into my budget?
Please complete the online enquiry and we will mail your our 10 step guide on how to best implement a new CRM system. We’ll discuss how to evaluate, and in greater detail what you must avoid.
Thanks to: http://crmadvice.co.za/summary/