Businesses know that in order to be successful, they need to be customer obsessed. Yet many companies struggle with defining and executing their customer experience strategies. How can you make this a priority in your organization? And what can you do to better serve and engage with customers using Microsoft Dynamics CRM to build value-driven relationships over the long-term?
The new normal in today’s digital world means giving consumers the ability to apply for life insurance, close a mortgage loan, open a new bank account, and sign a sales contract on their terms. This adds a lot of pressure on traditional companies that aren’t necessarily set up to meet the demanding needs of today’s consumer.
Why customer experience is so important
Many business processes revolve around contracts and agreements that require signatures and approvals. In today’s business world, the majority of these transactions are still paper-intensive, leading to error-prone processes and frustrations on both sides of the transaction. Organizations working with prospects, customers, partners, and suppliers can use e-signatures to modernize this experience and get documents signed in real-time, while keeping contracting workflows paperless.
Creating the digital experiences of the future requires leveraging technologies that help build the best customer experiences. Soaring customer demands and expectations are driving businesses to invest in customer experience initiatives. In fact, in a recent Forrester Research study, 92% of companies surveyed said that they view customer experience as a top priority, and 60% of companies see it as a way to differentiate themselves from the competition. Digital-enabling technologies like e-signatures are helping organizations of all sizes automate their business processes and help satisfy rising consumer expectations.
How e-signatures & CRM can help improve customer experiences
While many organizations select CRM systems to focus on internal goals such as improving operational efficiencies and eliminating costs related to paper, it is also a crucial technology to improve customer experiences and put the customer front and center. Unfortunately, many organizations lose sight of the customer once the quest for an all-encompassing CRM is complete and end up focusing primarily on internal, operations-focused processes and goals.
One of the quickest and easiest ways to modernize customer experiences is to leverage e-signatures directly inside of your CRM. This approach offers the convenience of accessing proven e-signature capabilities that your teams are already using while building on the familiar Dynamics CRM platform. Most importantly, e-signatures enable you to offer your prospects and customers the ability to sign documents and agreements electronically – anywhere, any time and on any device. Your customers will applaud your efforts to make their interactions with you simple and convenient.
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