With Microsoft’s extensive new offering of CRM portals customer service and engagement has just gotten a lot easier!
With Microsoft’s extensive offering of CRM portals, customer service and engagement has just gotten a lot easier!
A CRM portal creates a central place where all kinds of information can be made available. This allows for customer engagement, expanding the reach of the brand and improving product and service delivery.
CRM portals hold many benefits for your business. In Part 1 of this blog, we discussed the first 8 reasons as to why you need a CRM Portal. Let’s now have a look at the next eight benefits.
As all users require a login and a password, the CRM portal is very secure. You can decide what is made visible and to whom. As the CRM portal is integrated with your enterprise resource planning, you can rest assured that the information on the portal is always up to date.
Reduces labour costs
Clients can help themselves via the CRM portal, which frees up employees from the service centre and other positions where they previously had to assist clients. This reduces the number of employees needed for customer service.
Builds stronger business relationships
A CRM portal that is customised for interacting with suppliers and distributors improves functionality of the business processes but also builds stronger relationships with them.
A CRM solution is a multi-faceted platform where all things crucial to customer relationship development and retention are stored. Without the support of a CRM solution, business relationships look and function dramatically differently.rehabilitation.
Engagement with customers and business partners is easy and efficient, which makes for effective communication. The channels of communication are open and easy to navigate, improving overall communication and satisfaction.
Users can access the exactl information they need, whenever they need it. This empowers them as they are no longer dependent on the customer care’s line hours and queues.
Better sales support
Using the correct software, the CRM portal becomes a self-help service where customers can get self-service quoting, ordering and buying. The sales team can therefore focus on increasing sales and keeping customers happy on the client-facing side.
Streamlined service processes
Via the CRM portal, your customers can track shipping statuses, verify account information and download and upload documents as they need it.
Better customer retention
A CRM portal allows customers to engage with you in a positive and efficient manner. This is crucial for brand loyalty and trust. The CRM portal makes it easy for your customers to like you. And if they like and trust you, they’ll remain loyal customers.