You don’t have to spend a lot on your Google AdWords to get the most out of your pay-per click campaign, but as Google will tell you, the more you put into Google AdWords the more you are going to get out of it – provided you are doing it correctly (talk to us how).
So here is some tips on how your business can improve with Google AdWords and how to beat the competition, reach your target audience and get those leads in, alternatively contact Resolve Immix for a digital marketing solution and get a return on your online investment.
1. Have a clear goal
The point of any Google AdWords campaign should be to grow sales, you are spending the buck so you need to see a return of investment and this needs to be measured. With that in mind the advertiser needs to know what specific action they are trying to get their target market to perform. Is it completing a lead form? Calling your sales hotline number? Making an online purchase? Before you go live with your campaign, make sure you have identified your goals and have all these measurements in place.
2. Keep your target market in mind when writing ads
Make sure your ads will attract the attention of your audience, raise customer interest, why should they chose you above the rest of the competition? It’s a competitive space in the Google AdWords world, what makes you the best? Convince your audience that they should invest in your product and lead them towards a call-to-action. If they click on you, they are interested, now convert them.
3. Don’t mislead your audience
As an advertiser your don’t want to be spending your money on clicks that don’t matter nor do you want your customers click on your site they may not have interest in – say hello to the world of negative keyword targeting. You may be selling used cars but you dont want to target people who are looking for car rentals, or car parts or toy cars for that matter. Ensure your ads are relevant and more so the copy they will land on.
More tips to follow soon. In need of an Digital Marketing Solution – contact Resolve Immix.